Customer Service Vs Real Estate Agents. Or more commonly thought of as The Battle over expectations of Service
What are the guiding principles to Customer Service?
Lets look at retail stores.
Most customers, if not all, have an agenda before they arrive. That is they probably already know what they want or what they expect to find before they arrive. Most of the clerks as well know what to expect before they open the doors for business.
What do you expect from the clerks when you walk into a hardware store? In most cases you will be either totally left alone to search on your own or from better managed stores roving clerks will casually ask if they can be of help.
In the event that you have to ask a clerk for help they will either give you directions to the item you seek or take you there personally and point it out. Need more help? Clerks are often trained to explain what the item is and how it is used and even to offer alternatives if you request. There job is to be informative, helpful, and most importantly NOT to be pushy. Give the Customer enough help then allow them to make a purchase.
The entire focus is generally looked at trying to make your visit hassle free so that you can choose a product of your choice, purchase it and leave without being pressured to buy other products. When the purchase expectations are met or exceeded you most likely will return to the store for future purchases.
Let's look at Real Estate.
What are the expectations of the consumer? More likely than not they rival the same expectations of the car salesmen. A pushy individual who's only goal it seems is to make a sale. One who takes control from step one.
The moment you begin to tell the sales person what you are looking for be it a Home or a Car the agent is processing his or her memory for the product that might fit your needs. If potential matches are found the push is on. Even if the agent can't come up with anything on the spur of the moment the push is still on.
How long have you been looking?
Are you working with another agent?
Have you been pre-qualified?
When can you look at property?
If I showed you the perfect house tonight would you be prepared to buy?
On and on the list goes designed for the Agent to take control.
The advent of the Internet has given Buyers more options. Consumers who have long looked for ways to side step the big pushand protect their anonymity have taken the Internet to heart in a big way. Some 80 to 90 percentof all home buyers and sellers today begin that search on the Internet. Choosing to search on their own and only talk to an agent when they have seen something they wish to take a closer look at.
The marriage of both of these worlds retail and real estatecan be accomplished, specifically when it comes to the Internet Buyer. Tread lightly offering content rich services. Allow them to browse occasionally offering additional info and tools. It is true that you can give the consumer a lot of choices and not bother them.
Your lead conversion rate however will be very poor if you leave them un-attended for too long. Do not interpret client questions as a green light. Become too pushy and they will move along quickly as well. It is a delicate balancing act that takes time and practice. But like all things worth pesuing Internet Buyer's are worth pursuing the right way.
The best system seems to be a quick response to the lead by offering a non threatening welcome. " Welcome and Thank you for visiting House_Hunt_Portland where your next home will find you . If I can be of service please do not hesitate to call or email. "
Semi regular visits there after offering information about community events in the neighborhood of their choice or a Twitter update or Video that you have created etc are non-pushy ways to stay in touch. The goal of lead conversion on the Internet is to convert the casual browser to a client who purchases without pushing them into it. Familiarity and trust are built through non-threatening gestures in a consistent manner.
Perhaps I can be of service to you? Come to House_Hunt_Portland and let your next home find you. Looking for Portland_Oregon_Information stop by for a visit Portland Oregon The City of Roses.
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