Lessons in business are all around us if we just take the time to recognize them. Take this story for example.
For the last week or so I have been considering purchasing a new camcorder. I am tired of taking short clips with my Canon_A630_Digital_Camera. It works okay for emergency situations doing an okay job but because it is meant to be a digital image camera there are many features it does not have, Like Zoom in or out while shooting.
So I began my quest with a trip to the brick and mortar stores. I listened intently to most of the sales people about their thoughts on which camera they thought that I should purchase and the reasons why. Most of these small stores were very helpful but each and everyone one of them had a only a very small inventory to work with. On the third day while having Coffee at The_University_Park_Coffee_house_in_North_Portland my eye caught a newspaper AD for video cameras. I had totally forgotten about the store in downtown Portland. I did the slap to the head routine and took off for Downtown Portland.
Now for any of you that has not been to downtown Portland in a while let me warn you! There is construction going on everywhere as Portland continues to expand and upgrade its Public Transportation system via a commuter rail system. Parking is challenging to say the least. I was determined however and after circling the block for the 10th time I found a spot about a block and a half from the store. As I emerged from my car the Rain began to pour. I quickly made my way to the meter only to discover I had only one lonely dime in my pocket. I put it in the meter and quickly went off in search of some more change while the rain continued to hammer down.
After filling the meter with an hours worth of change I set off for the Camera store. I could not wait to see what new product lines they had to offer. I remembered the last time that I had been in the store. The sales staff were very knowledgeable and friendly. Just outside the store entrance I took a moment to gather my selfshaking off the rain stamping my feet on the welcome mat so as not to track footprints onto the clean and gleaming camera store floors.
As I approached the help counter the customer service representative quickly asked " how can we be of help to you today "? He pointed me in the direction of the video cameras and said that " John will be happy to help you." As I walked past the long counter I took notice of several camcorders on display on the counter top. I stopped in front of John who was sitting behind the cash register reading something. I looked over the counter and saw that he was reading a paperback book, a western novel.
I uttered a short"Ahhem". John looked up and asked "Yea ?" I said that I have come into look at the video camcorders. With out batting an eye John said " They are on the counter "gesturing with a sweep of his arm towards the displays as he quickly buried his nose back into his book. Composing my self for a moment I started again by asking if he could take a moment to explain the features. Almost before I could get the words out of my mouth John, without looking up, said " The features and write ups are on the flyers in front of each of the cameras."
"Thanks for the wonderful service", is all that I could get out of my mouth as I turned and quickly exited the store.
So this is my question to us all. How many prospective clients do we encounter that may have expectations and anticipation at working with us. Do we meet their expectations? Or do we dash there hopes sending them off to drive around on their own alienating them. Human contact and help is a very powerful force in out industry. Apply it liberally. It will produce great rewards.
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